Graphic Design – Mark Bishop Design

A5 Philadelphia Intense promotional leaflet, double-sided

Bamboo Engineering WTCC Credentials Brochure

Equality, Diversity and Inclusion Report

Executive Search Brochure cover

My graphic design expertise lies in layout design, typography, and colour theory. I focus on delivering clear, effective designs that align with your brand’s identity and communication goals.

Designing effective marketing collateral begins with research and planning and ends with finalizing and (sometimes) printing the content. Below are the typical steps in the graphic design process:

Research and analysis

First, you need to understand the product or service you are promoting, including its features, benefits, and target audience. Analyze the target audience to understand their preferences, likes, dislikes, and expectations.

Concept development

Use the insights gathered from the research to develop a creative concept. Brainstorm ideas, sketch out layouts, and explore different design options.

Content creation

Write the copy that will appear in your design, making sure to highlight the benefits of the product or service and use language that will resonate with the target audience. Consider using attention-grabbing headlines, subheadings, and bullet points to make the information easy to read and digest.

Design and layout

Using the creative concept and content, design the layout, including typography, colour palette, and graphics. Ensure that the design is visually appealing, easy to read, and complements the product or service being promoted.

Review and feedback

Show the design to stakeholders, including the client and colleagues, and gather feedback. Make any necessary revisions to improve the design.

Finalize and print

Once the design has been approved, finalize the artwork and send it to the printer. Ensure that the print quality meets your expectations and that everything gets delivered on time.