The process of creating commercial illustrations typically involves the following steps:
Brief
The illustrator receives a brief from the client, which outlines the project’s requirements, such as the target audience, style, and message.
Research
The illustrator researches the client’s brand, the target audience, and the competition to gain an understanding of the project’s context and to inform the visual concept.
Concept development
The illustrator generates several visual concepts based on the brief and research. The concepts are presented to the client, and feedback is received to refine the direction.
Sketches
The illustrator creates rough sketches to develop the approved concept further. The sketches may be presented to the client for feedback.
Refinement
The illustrator refines the sketches, paying attention to details such as coluor, composition, and style.
Final artwork
Once the client approves the final sketch, the illustrator creates the final artwork, which may be created digitally or traditionally using mediums such as watercolour, pen and ink, or acrylic paint.
Delivery
The final artwork is delivered to the client in the required format, such as high-resolution digital files or physical prints.
Summary
Throughout the process, the illustrator maintains communication with the client to ensure that the project meets their requirements and deadlines